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We were invited by Antonio Colombo and Alessandra Cusatelli (owner and lead art director for the brand) to collaborate with "Traguardo Volante", the exposition organized by the couple to celebrate the 100 anniversary of the Columbus factory.
We produced a 4.5 minute video inspired on key elements of the brand and cycling in general: Speed, Lightness, Teamwork, Evolution, the constant challenges and changes and the organic nature of the relationship between man, bike and nature.
As a companion of this collaboration, we we also invited to design a few products for the Cinelli Art Program.
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