Working with Fender on these animations was a real pleasure. The idea was to create an original visualizations that resonates along the lines of each pedal characteristics. At first the main animation was developed for the Mirror Image Delay pedal, but Fender liked it so much that I ended up adapting the animation to showcase all the pedals. 

I also developed a second animation for the delay pedal, as well as some experrimental visuals for the guitars that was used in  presentation.