Herschel Supply Co. is a Canadian manufacturer of hipster retro backpacks and accessories. They contacted us a few months ago to create several pieces for social media and their main website. Most of the animations were created trying to explore different aspects of the brand, like their Kids, Studio and Classics line. The animations were used mostly to present Herschel's new Travel line, which introduced hard suitcases for the first time to audiences. The animations are also being used in Herschel official stores around the world.