Milly wanted to rebrand their advertising and communications to reflect the attributes of their new collections: edgy, irreverent, bold and colorful. Consumers are used to digesting large amounts of imagery and content from brands daily trough social media, thus, recognizing this, Sagmeister and Walsh created a campaign consisting in more than 400 images and animations that accompanies an influencer program to roll our over the course of two years. Follow @milly on IG for the full campaign.